AdWords Growth Hacks Every Ecommerce Owner Should Know-Part 2

AdWords Campaigns that Boost Ecommerce Sales

1. Optimize Google Shopping Campaigns

(I) Optimize Data Feed

(II) Set Up Google Shopping Campaigns

(III) Targeting Options

(IV) Add Negative Keywords

(V) Use Campaign Priorities

(VI) Create Separate Campaigns for Products with Maximum Sales

2. Dynamic Remarketing

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3. Remarketing List for Search Ads (RLSA)

  • You can optimize bids for existing customers. You can increase the bids for those who have previously visited your website for the past 30 days. Also, you can show different ads to the visitors who have added your product to their cart but have not purchased the product as yet. Remember, the more the recent visit, the higher the bid.
  • You can bid more on broad match type keywords for those who have visited your website in the past. This will help you to capture a wide range of people who are interested in your products.

4. Dynamic Search Ads (DSA)

  • It improves efficiency by pulling out relevant data and saves your time that you would have spent on keywords, bids and ad text for each of your product.
  • DSA automatically updates your ads. When you make changes in your website, Google then scans the website to make sure that they are delivering the latest version of the website.
  • It dynamically generates the headline that includes the words from the customer’s search and the landing page of the ad. The headline generated by DSA is slightly longer than the standard text to give more visibility and relevance to the users.
  • It provides campaign control to the e-commerce owners. When you use Dynamic Search Ads, you have the control to exclude pages that are irrelevant and landing pages of out of stock products.
  • It increases the traffic thereby increasing the sales by promoting your business to more customers as compared to the keyword-based campaigns.

Final Thoughts

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Niharika

Niharika

Writer, Content Marketer, PPC, AdWords, Social & Digital Media, Internet Marketer, SEM, Blog Creation & Marketing.