Common PPC Keyword Research Mistakes That You Need To Avoid

Here are some common PPC keyword research mistakes that should be avoided.

1. Selecting keywords that are irrelevant to your customers

2. Targeting too broadly

3. Aiming at unrealistic keywords

4. Opting for keywords that have no traffic

5. Focusing on one or few keywords

6. Ignoring the search trends

7. Not reviewing the chosen keywords

  • Which keywords are overspending?
  • Which keywords are under-performing?
  • Which keywords are generating no or less traffic?

Conclusion

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Niharika

Niharika

Writer, Content Marketer, PPC, AdWords, Social & Digital Media, Internet Marketer, SEM, Blog Creation & Marketing.