Google Adwords Reporting Metrics that Matter Most

1. CTR (Click Through Rate)

2. Cost Per Acquisition (CPA) or Cost Per Conversion

3. Cost Per Click (CPC)

4. Conversions

5. Conversion Rate

6. Quality Score

7. Return On Investment (ROI)

8. Return On Ad Spend (ROAS)

Conclusion

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Niharika

Niharika

Writer, Content Marketer, PPC, AdWords, Social & Digital Media, Internet Marketer, SEM, Blog Creation & Marketing.