How to make Successful PPC Campaigns

4 min readAug 21, 2018

Due to the evolution of the methods of advertising, PPC has become an important element when it comes to online advertising. It is a core element of any digital marketing campaign. PPC has rapidly evolved itself into digital advertising channel and thus proved its worth of being one of the best platforms for online advertising.

Pay Per Click allows the advertisers to reach much targeted and qualified audience rapidly and the advertisers are only liable to pay when someone clicks on their ads. In other words, it a simple method of buying visits to your websites rather than earning the visits organically.

Although optimizing the PPC Campaigns so that they deliver outstanding results is quite an accomplishment but delivering the results on time is required. This actually defines the difference between an amateur and a professional.

Thus, to make sure that your PPC Campaigns are successful enough to generate the desired results follow all the PPC growth hacks that are given below.

1. Turn the Search Terms into Keywords

While choosing the most relevant keywords for your Campaigns, try incorporating all the search terms that your customers use while looking for your ads. The best way to harness the thoughts of your customers is to look at what kind of keywords or phrases they used that drove them to your ad. It may be possible that your customers are using search terms that you would have never thought about while brainstorming the keywords and phrases. The search terms of your ads can not only provide the keyword suggestions but can also let you know about what is trending and what is not.

2. Use Ad Extensions

Ad Extensions are the formats in the ad that gives extra information about your product or service. They extend your ads so that they become more visible on the search engine results page. They influence your click rate and help the visitors to get necessary information faster.

The types of Ad Extensions are:

· Sitelink Extensions: These extensions are the additional links that allow the searchers to see what all discounts, freebies and offers you have for them.

· Location Extensions: This extension your address and the hours of operations in the ad thereby making it easy for your potential customers to locate you.

· Call Extensions: This extension shows your phone number on the ad enabling the users to dial and connect with you quickly.

· Callout Extensions: These are more or less like the Sitelink extensions but the only difference is that they are not clickable links. They provide relevant information about your ads.

· App Extensions: This extension allows a mobile app download button next to your ad.

3. Incorporate Negative Keywords

Negative keywords are no less than a boon for the PPC Campaigns. They are the ones that prevent your ads from being triggered by the irrelevant search queries. They help you in getting the right type of traffic and allow you to reach a specific audience who are absolutely interested in purchasing your product or service. Negative keywords also help improve your targeting and ROI. By filtering out all the irrelevant search queries, the negative keywords also save up a proportion of your budget. For example: if you only sell brand new laptops but still receive search related to “Used” or “Second-Hand” Laptops, then by adding “Used” and “Second-Hand” in your negative keyword list might not only help you in saving dollars but will also generate qualified traffic.

4. Write Effective Ad Text

Well, the ad copy is the first thing that directly connects with your potential investors. To make an impression in the first attempt, make sure to create a killer ad copy. Keep the ad copy short and to the point. Beating around the bush will not at all help. While writing the ad copy, keep in mind the goal and objective. Also, to get the attention of the potential customers, include your USP, benefits, and Call-to-action in the ad.

5. Use Ad Scheduling

Ad Scheduling which is also called Day Parting is a feature that offers the ability to choose specific hours and days of the week for running your ads. For Ad Scheduling, you need to know have a thorough idea of when your ads have a higher Click Through or Conversion Rate. During that time, you can increase the bids to gain more visibility. On the other hand, you can pause your campaigns or lower the keyword bids when your ads don’t convert.

6. Apply Demographic Targeting

In Google AdWords, the advertisers also get the probability of targeting the audience on the basis of certain demographic dimensions like gender and age. For example, if you run an online store for men’s clothing, you can use demographic targeting to avoid showing your ads to women. The option of demographic targeting has become very useful for a number of advertisers as that narrows the target audience and prevents people who are outside of your chosen demographics from seeing your ads and wasting your ad spend with irrelevant clicks.




Writer, Content Marketer, PPC, AdWords, Social & Digital Media, Internet Marketer, SEM, Blog Creation & Marketing.