How to Optimize Landing Page For Better Quality Score and ROI

What is the importance of Quality Score?

What factors determine the Landing Page Quality Score?

Measuring Landing Page Relevance

  • Above Average: Having an above average Quality Score means that you have achieved the highest rating.
  • Average: Having an average Quality Score means that you have achieved the adequate rating.
  • Below Average: Having a below average Quality Score means that you have achieved a poor rating.

Landing Page Optimization Tips to Improve the Quality Score

1. Relevant and Original Content

2. Landing Page Loading Speed

3. Easy to Navigate

4. Transparency

5. Write Powerful Headlines

6. Make your Landing Page Device Compatible

7. Focus more on Benefits rather than the Features

  • By explaining to them how outstanding your product/service is?
  • By explaining the advantages that the users are going to gain from your product/service?

8. Include Social Proofs and Trust Signals

9. Use High-Quality Images and Videos

10. Add Strong Call-to-Action

Final Thoughts

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Niharika

Niharika

46 Followers

Writer, Content Marketer, PPC, AdWords, Social & Digital Media, Internet Marketer, SEM, Blog Creation & Marketing.