What all you need to do to reduce high Cost per Click in AdWords?

1. Add Long Tail Keywords

2. Target the keywords that have low bids

3. Use Negative Keywords

4. Aim for 3rd or 4th Position

Google uses an auction system to rank the ads and decide the Cost per Click of each ad.

5. Focus on the Quality Score

6. Create tightly themed Ad Groups

7. Use Ad Scheduling

8. Apply Geo Targeting

Final Thoughts

The 8 outlined points above are just a few tips to lower your CPC. There are other ways of lowering CPC such as conversion tracking, using as extensions, adjusting bids according to location, devices, day and times of the day.

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Writer, Content Marketer, PPC, AdWords, Social & Digital Media, Internet Marketer, SEM, Blog Creation & Marketing.

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Niharika

Niharika

Writer, Content Marketer, PPC, AdWords, Social & Digital Media, Internet Marketer, SEM, Blog Creation & Marketing.

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