What are the mistakes that you should avoid with Facebook Ads

1. Making targeting mistakes

2. Not having a defined target

  • Country
  • Region
  • City
  • Business
  • Radius
  • Age
  • Gender
  • Profession
  • Education
  • Qualification
  • Work Profile
  • Relationship Status

3. Targeting the audience too broad

While creating a Facebook Ad, be sure to look at the size of the audience. Neither you have to be too broad in your audience targeting nor you have to be too narrow.

4. Not excluding the past converters

5. Using the wrong Ad type

6. Not taking the images into account

7. No Custom Audiences

  • People who visit your website
  • People who visit specific web pages
  • People who did not visit your specific web pages
  • Custom Combination

8. Not adding captions to video ads

9. Having no clear USP

10. Bad Ad Copy

11. Ignoring the Ad Frequency

  1. Facebook Ad Fatigue- As the same people see your same ad over a lot of days, their engagement with the ad is likely to drop. This leads to a higher cost to the advertiser.
  2. Facebook Audience Decay- This happens when you target the same people over time, their interest in your ads gradually decreases.

12. Not creating enough ads

13. Putting too many ads in one ad set




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Writer, Content Marketer, PPC, AdWords, Social & Digital Media, Internet Marketer, SEM, Blog Creation & Marketing.