Due to the evolution of the methods of advertising, PPC has become an important element when it comes to online advertising. It is a core element of any digital marketing campaign. …


A Landing Page is a unique page on your website where the visitor arrives after clicking on your ad. It is specially designed for a single focused conversion goal. Hence, a landing page is designed, written and developed with one business goal in mind.

Landing Pages are a very significant…


Facebook has come a long way from being the largest social media network to becoming one of the ideal platforms for online advertising. Nevertheless, Facebook is one of the most powerful marketing tools. It is not only affordable but effective enough to grow your business.

As a matter of fact…


Google AdWords is one of the well known online marketing platforms in the world and for this reason, it could be the best source of growth for your startup.

Many advertisers, especially those of the startups fear AdWords of being too expensive and complicated. …


Startups have been in vogue these days. There is so much buzz about startups. Sometime back the idea of building your own start-ups sounded a bit weird to the ears. People were not much aware of the start-up trend. Hence, they thought start-ups as an alien concept.

Sooner or later…


Facebook is one of the most popular advertising platforms with an extensively large user base. It has made an unbelieveable change in the history of advertising since 2004. It represents the biggest opportunity in the online marketing space.

Owing to its progressive popularity, Facebook has become high in demand.

Facebook…


Everyone who knows Google AdWords is familiar with the term Quality Score in one way or the other.

According to Google, “Quality Score is an estimate of the quality of your ads, keywords and landing pages. Higher quality ads can lead to lower prices and better ad positions.

The Quality…


Everyone knows that starting a business is quite challenging and when it comes to a startup, it becomes even more challenging. But just because building a startup is difficult does not mean that it is impossible.

Every year there are countless startups that start their journey towards success but a…


Google AdWords allows a features named as Remarketing in which you can show your ads to the users who have already visited your website in the past.

It is one of the best ways to connect to a visitors who visited your websites but did not complete the desired conversion…


The world has become digital, so has the advertising space. Earlier the businesses use traditional forms of advertising like the direct mail, TV, Radio and even print advertising.

But as the world evolved digitally, the advertising space transformed itself from traditional methods of advertising to digital methods of advertising.

One…

Niharika

Writer, Content Marketer, PPC, AdWords, Social & Digital Media, Internet Marketer, SEM, Blog Creation & Marketing.

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